B2C eCommerce Trends for 2011
Focus on the User Experience in the Multi Channel World
This survey from Endeca outlines that 70% of online businesses identify enriching the customer online experience as key for 2011.
I believe that in the UK, as in the US, we are seeing the same consumer driven need for a richer online experience.
Fashion United recently published statistics stating;
40% of online shoppers avoid buying due to lack of images and poor usability.
Value fashion retailers are leaking sales due to a lack of extra web functions essential in converting visits into sales.
Over half of consumer’s claim that features such as image zoom (58%) and 360 rotation of products (51%) will increase the likelihood of online purchases
This also applies to developing customer loyalty and improving the brand, those consumers who use the internet more regularly for their purchases are more demanding, looking for interesting website content, video and imaging to keep them coming back for more!
Market Wire Research in November 2010 found 1600 online customers who ranked these features as key to buying;
1.Product images are clear and thorough
2.Site search is speedy and productive
3.Advanced product viewing functionality (360 degree viewing, see available colors as they would look on the product, zoom-in/out, etc).
Undoubtedly websites need to get on-board with the consumer need for better visuals, greater choice and total usability, sites need to be responsive, flexible and interactive or we may find that our customers start to look elsewhere!
To access the full report from Endeca please follow this link;
Gerrard Dennis of the Simply Group outlines in a recent article on Econsultancy the value of creating product video and 360 imaging.
The introduction of 360 images to their websites increased online conversions by more than 20%. This is simply another solid statistic pointing to a means of staying ahead of the competition and the economic downturn. The article outlines the limitations of traditional “rotation” 360, in that you cannot see every angle of the product. With OutSphere 360+ this is not an issue, you can view every angle.
See the full article here by following the link; Simply Group Say Yes to 360 Imaging
OutSphere 360+ New Player Info
Our imaging technology has just become even more powerful with the following additions which give real flexibility and added value in communicating with existing and potential customers.
SKYPE- You can now create an order callback function direct from the 360+ Interactive Image, creating a live chat connection with your customer, opening up great sales potential.
Social Networking- There is now total integration with Facebook and other social networking sites. You can share your 360+ Image directly on Facebook with full functionality and playability. This means your product has the potential to be seen by thousands of people. Add this to the possibility of having a link on the image direct to your website or check-out and you have a wonderful tool to enhance your online sales.
Google Products- Another perfect tool to increase your sales volume. Place your 360+ Interactive Product Image directly into the Google Store. This serves millions of internet shoppers everyday.
Ebay- Why not add a completely new dimension to your Ebay Store. Having your products in full 360+ Interactive Imaging will create a buzz and interest in your products.
WATCH THIS SPACE New and exciting update here soon for all you iphone and ipad users!
Please call or email for more information
